Google AdWords has come a long way over the years and has moved from a simple online auction format based on simple keyword searches to the go to online marketplace for products and services. As a platform it is constantly growing and bringing out new features to help advertisers more easily reach the right audience. In this article we’ll take a look at some of the newest features and why you should be using them in your campaigns.

Expanded text adverts

Standard text adverts are being replaced with expanded text adverts and these are the new default when you are creating new adverts. But there are still plenty of advertisers who are using the old format adverts and missing out on the extra characters and real estate afforded to expanded adverts. So to get the best results make sure you replace all your old text adverts with the new expanded ones.

Price extensions

If you have tiered price services or different service packages then why not let your customers know with the easy to use price extensions. On mobile devices these extensions are swipeable so potential customers can swipe through the different pricing options. They can help you get more relevant traffic to your business and can even direct traffic to different landing pages in a similar way to sitelink extensions.

Demographic targeting

Do you know who your perfect customer is? Well with campaign level demographic targeting you can make sure that these are the people you target and that you’re not spending money on demographics that you’re not interested in. You can then spend more money on the audience that is more likely to turn into customers for your business.

Device adjustments

Did you know that you can bid separate amounts on tablet, mobile and computers? Well with device adjustments that’s exactly what you’ll be able to do. So if your website is not optimised for mobile devices then you may want to decrease your bid for mobile devices. Likewise if you have a responsive mobile-friendly website that has strong mobile calls to action then you may want to spend more on mobile traffic.

These features should help you make the most of your AdWords campaigns in 2017 and drive more relevant traffic to your website than ever before.