Whether you’re an established business or are a brand new start-up, Google AdWords is a fantastic platform that can help you reach new customers. Not only can you pinpoint your adverts to reach your target audience, but you can also schedule adverts for the times that make sense for your business. In this article, we’ll look at some of the top tips for creating a campaign with the goals of reaching new customers.

Location, location, location

Mobile phones have brought about a massive revolution and given customers the ability to find what they need no matter where they are. One of the most popular searches used by mobile users is “near me” to find shops, bars, restaurants and services that are physically nearby. With Google AdWords, you have the ability to target users within specific locations and even show them where your business is located using ad extensions.

You can include your business address in your adverts by connecting your Google My Business account with your AdWords account and then selecting this as an ad extension in your campaigns. Don’t forget to also add a call extension so customers can easily call your business, directly from your advert.

Mobile-friendly

Wouldn’t it be great if you could tailor your bids to users of mobile devices? Or how about the ability to create adverts that are completely tailored to mobile users? Well with Google AdWords that’s exactly what you can do. From ad scheduling and bidding to setting up unique, mobile-friendly adverts, AdWords gives you a range of options to help you better target mobile users.

For businesses with a mobile app you also have the ability to run a range of targeted app campaigns to give people the option of downloading your app. This can be done through an ad extension or through the dedicated universal app campaign which lets you target users on search, Google Play, YouTube and across the display network.

Retargeting

It’s not just new customers that can be valuable to your business people that have already visited your website can be the perfect people to target with your advertising. Using Google’s retargeting options you can create audiences based on on-site behaviour to entice potential customers back to your website. For instance, if you have an ecommerce website then you may want to create an audience that targets anyone who has added a product to their basket but not purchased.

Using retargeting you can choose to offer a discount code to everyone who has previously visited your website and not converted. You can also tie retargeting in with dynamic adverts to show them offers based on the products they viewed on your website. Retargeting is an advanced way to target customers and gives you a better chance of converting potential customers.