With growing connectivity and everything at your fingertips, thanks to mobile devices customers are looking to get what they want as quickly as possible. Whether looking for flights, ordering a takeaway or carrying out some online shopping, they want things now. If your website isn’t setup for mobile speed then you’ll be losing out as customers will simply go elsewhere if your page takes a long time to load.
Google has realised this and has now introduced the ability for advertisers to use Accelerated Mobile Pages (AMP) as their landing pages of choice. But why should advertisers care? Well, according to research by The State of Online Retail Performance in April this year, for every second that a website takes to load conversions fall by 20%.
The demonstration below from Google shows the difference between a standard landing page and an AMP landing page when clicking on a mobile result:
By giving your customers a better landing page experience you’ll not only get more conversions and sales from your website but you’ll also be rewarded with a lower click cost and better ad ranking. Give your customers what they want and ensure they’re getting the best experience possible with an optimised AMP landing page for all of your mobile visitors.
This functionality will be rolling out in the next couple of weeks for Google Ads advertisers so now’s the time to get your AMP pages up and running and check that they’re working as they should be. To find out more about using AMP for your Google Ads landing pages and how to create these visit the Google Ads developer’s guide for AMP.
AMP landing pages will be available for all mobile clicks although initially these landing pages will only be cached for the Chrome browser on Android, additional support will be coming for other mobile browsers and devices in the next couple of weeks.